School of Communication & Media

Programs / B.S. in Public Relations

Bachelor of Science in Public Relations

The Public Relations major at Kennesaw State University offers a professionally-focused, marketplace-relevant, and theoretically-rigorous academic program for aspiring public relations communicators throughout Metro Atlanta and Northwest Georgia. Kennesaw State is one of only three universities in the state of Georgia to offer a specific major in the ever-evolving discipline of Public Relations.  The major offers students a public relations education that includes public relations principles, case study analysis, public relations writing, crisis communication, graphic design for organizational publications, persuasion methods and strategies, and use of social media and other multi-media communication strategies in public relations. Internships and study tours to New York and Atlanta public relations agencies supplement the traditional classroom and online learning settings.

 

To be eligible to apply to a major in Public Relations, students must meet the following criteria:

* Meet the School of Communication & Media (SOCM) Sophomore GPA Requirement. This Sophomore GPA requirement consists of combined adjusted 2.75 GPA in the following five courses:

  • COM 2020
  • COM 2033
  • COM 2129
  • COM 2135
  • COM 2230

* Pass the SOCM Entrance Exam with a score of 70% or highter. Students who fail to pass the grammar test in three attempts must pursue majors in other departments.

*All communication majors must earn a grade of “C” or better in all communication courses counted toward their degree.

 

Program Requirements

General Education - 42 hours

See listing of requirements.

Lower Division Major Requirements (Area F) - 18 Credit Hours

  • Course
    Title
    Credits
  • COM 2020
    CSI: Communication Sources and Investigations
    3
  • COM 2033
    Visual Communication
    3
  • COM 2129
    Public Speaking
    3
  • COM 2135
    Writing for Public Communication
    3
  • COM 2230
    Introduction to Mass Communication
    3
  • ICT 2101
    Computers and Your World
    3

Upper Division Major Requirements - 21 Credit Hours

  • Course
    Title
    Credits
  • COM 3435
    Communication Research Methods
    3
  • COM 4480
    Communication Theory
    3
  • PR 3335
    Public Relations Principles
    3
  • PR 3355
    Public Relations Cases
    3
  • PR 3375
    Public Relations Writing
    3
  • PR 4460
    Crisis Communication
    3
  • PR 4465
    Public Relations Campaigns (Capstone)
    3

Major Electives - 12 Credit Hours

  • Course
    Title
    Credits
  • JOUR 3330
    News Reporting and Writing
    3
  • JOUR 3340
    Digital Media Production
    3
  • COM 3350
    Editing for Today's Media
    3
  • COM 3398
    Internship in Communication
    3
  • PR 3380
    PR Strategies and Tactics
    3
  • PR 3385
    International Public Relations
    3
  • PR 3429
    Persuasion Methods and Strategies
    3
  • PR 4210
    Social Media for Strategic Communication
    3
  • PR 4405
    Digital Publication Design
    3
  • PR 4415
    Topics in Public Relations
    3
  • PR 4495
    Public Relations Study Tour
    3
  • PR 4605
    Magazine Media
    3
  • PR 4670
    Crisis Leadership Communication
    3

Upper Division Electives - 3 Credit Hours

Students may choose from any SOCM course not previously taken. The list below provides recommended electives for Public Relations majors. Please take into account any prerequisites required. (These courses may also be taken as Free Electives.)

  • Course
    Title
    Credits
  • COM 3315
    Interviewing
    3
  • COM 3320
    Health Communication
    3
  • COM 3325
    Intercultural Communication
    3
  • COM 3350
    Editing for Today's Media
    3
  • COM 3376
    Interpersonal Communication
    3
  • COM 3398
    Internship in Communication
    3
  • COM 4100
    Directed Applied Research
    3
  • COM 4400
    Directed Study
    3
  • COM 4440
    Leadership Communication
    3
  • COM 4490
    Special Topics in Communication
    3
  • JOUR 3310
    Concepts in New Media
    3
  • JOUR 3330
    News Reporting and Writing
    3
  • JOUR 3340
    Digital Media Production
    3
  • JOUR 3360
    Photojournalism
    3
  • JOUR 4420
    Advanced Media Writing
    3
  • PR 3380
    PR Strategies and Tactics
    3
  • PR 3385
    International Public Relations
    3
  • PR 4210
    Social Media for Strategic Communication
    3
  • PR 4405
    Digital Publication Design
    3
  • PR 4415
    Topics in Public Relations
    3
  • PR 4460
    Crisis Communication
    3
  • PR 4495
    Public Relations Study Tour
    3
  • PR 4605
    Magazine Media
    3
  • PR 4670
    Crisis Leadership Communication
    3

 

Related Studies (12 Credit Hours)

Upper division coursework (3000-4000 level) outside of the School of Communication & Media (SOCM). These hours do not have to be taken in a single discipline, but should relate to a particular interest or career goal. Students should determine needed prerequisites. Completion of Formal Minor or Certificate Program would also satisfy the Related Studies requirement.


Free Electives (12 Credit Hours)

Any course (1000-4000) in the university curriculum. Students must earn a grade of “D” or better.

Program Total (123 Credit Hours)